World Screen

NEW YORK, February 9: According to The Nielsen Company, the average commercial aired during the Super Bowl on CBS last Sunday received a 32.1 rating with a viewership of 92.8 million. The average viewer rating for the Super Bowl program …

BURBANK, February 9: Stephen Slesinger Inc.’s (SSI) long-running battle against The Walt Disney Company over Winnie the Pooh rights is back in the news with the company petitioning the U.S. Patent Office to cancel several of Disney’s trademark registrations from …

ATLANTA, February 9: Jim Samples, the executive VP and general manager of Cartoon Network, resigned today over the cable network’s marketing ploy that caused a bomb scare in Boston last week. Cartoon Network has not yet formally announced Samples’ exit, …

NEW YORK, February 9: News Corporation’s chairman and CEO, Rupert Murdoch, told attendees at McGraw-Hill’s Media Summit in New York yesterday that while he finds YouTube “hypnotic,” he questioned the user-generated content site’s ability to deliver significant ad revenues. According …

World Screen Weekly, February 8, 2007 Executive VP, Programming and Production Bravo Her accent may betray her roots in the U.K., but Frances Berwick is a true mid-Atlantic citizen, with knowledge and connections on both sides of the pond. Now …

NEW YORK, February 8: Pokémon USA has appointed former 4Kids Entertainment executive Caryl Liebmann as its director of retail development and promotions. Liebmann’s responsibilities include developing and implementing retail promotions such as feature shops, gift with purchase programs, coupon redemptions, …

LOS ANGELES, February 8: Cookie Jar Entertainment has appointed Ann Austen as the senior VP of development and television/video sales. In her new position, Austen will be responsible for developing Cookie Jar’s original properties and for television/video sales within the …

WASHINGTON, February 8: National Geographic Kids Entertainment (NGKE) has filled two newly created positions: Melanie Grisanti as VP of production and Darren Metzger as franchise marketing director. Grisanti’s role will involve overseeing the flow of all production for the kids’ …

LOS ANGELES, February 8: Faye Walker has joined Metro-Goldwyn-Mayer Studios Inc. as the VP of worldwide television marketing. In her new role, reporting to Jim Packer, the president of worldwide television distribution at MGM, Walker will oversee the marketing of …

COPENHAGEN, February 8: Zodiak Television World has licensed the format rights to its prime-time entertainment series Stars On Stage from MTV Mastiff Sweden to Record TV Network in Brazil and has secured a renewal with ANTV in Indonesia. Record is …