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World Screen

The leading source of information for the international media business.

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Fox International Channels Acquires Spanish-Language Ad Network

July 17, 2007

LOS ANGELES, July 17: Just weeks since acquiring the Spanish-language online ad network ClickDiario, Fox International Channels has made another move in that space, taking control of Directa Network. Directa Network is billed as the largest online advertising network specialized …

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Lifetime Television, RealNetworks Launch Game, Marketing Partnership

July 17, 2007

NEW YORK/SEATTLE, July 17: Lifetime Television has partnered with the digital entertainment services company RealNetworks for Lifetime Presents, an ad-supported series of downloadable casual games targeted at a female audience. Lifetime Presents will feature casual games with embedded ad content. …

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NBC Ramps Up Digital Offerings

July 17, 2007

BEVERLY HILLS, July 17: NBC Digital Entertainment will add a host of new features to NBC.com this summer and in the fall, including streaming episodes of Late Night with Conan O'Brien and social networking tools. "We are the first network …

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BBC to Rebrand Children’s Channel

July 17, 2007

LONDON, July 17: The BBC has announced plans for a complete rebrand of its children’s channel CBBC, with a new look and a new series of program commissions to be unveiled at the end of this summer. The new look …

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HD DVD Promotional Group Hails Sales Gains

July 17, 2007

LAS VEGAS, July 17: According to the North American HD DVD Promotional Group, overall HD DVD hardware sales were up 37 percent between the first and second quarters of this year, while software sales were up 20 percent. During the …

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iPhone Has Potential to Alter Mobile Video Market

July 17, 2007

SANTA MONICA, July 17: According to a recent study conducted by the new-media research firm Interpret, the iPhone has the potential to be a catalyst for growth in mobile video usage, with 63 percent of iPhone owners already watching video …

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NBCU Expands Eco-Friendly Initiative

July 17, 2007

BEVERLY HILLS, July 17: NBC Universal has announced the launch of “Green is Universal,” a weeklong eco-friendly programming initiative across its suite of channels that will focus on educating viewers and the company's employees on ecological issues and our impact …

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Entertainment Weekly, TV Land Collaborate for New Special

July 16, 2007

LOS ANGELES, July 16: The magazine Entertainment Weekly and the cable network TV Land have teamed up for The 50 Greatest TV Icons, a two-hour special counting down the television personalities who have made their mark throughout history. Produced by …

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Nickelodeon Latin America Launches Broadband Video Site

July 16, 2007

MIAMI, July 16: Nickelodeon Latin America has launched NickTurbo, a new broadband video system that will allow viewers to watch 10 hours of new Nickelodeon programming online each week via the site www.MundoNick.com. The 10 hours of new programming will …