ATF Gears Up for Launch of 11th Annual Event

SINGAPORE: The 11th edition of the Asia Television Forum (ATF) is expecting brisk business, with an increase in seller companies of 14 percent and buyer participation up 18 percent.

ATF, kicking off December 8, is projecting an overall increase in participation of 15 percent. Some 150 companies are expected to attend ATF for the first time. There’s a record number of 13 pavilions to be on the floor at ATF, including four new pavilions, from Japan, Finland and two from China. Returning pavilions are France, Italy, two groups from South Korea, Malaysia, Singapore, Spain and Taiwan.

The theme for this year’s event is "Above and Beyond." ATF 2010 will be co-located alongside the Singapore Toys, Games and Comic Convention (STGCC), and the two will overlap for a day, on December 10. The conference will feature an animation panel and Superpitch, as well as a licensing panel, in conjunction with this co-location. Other sessions include a 3D TV seminar and a music panel, discussing cross-platform distribution and its impact on the music business.

Yeow Hui Leng, the project director of Reed Exhibitions, said, “ATF was launched in 2000 to serve as a platform for regional buyers to acquire international content. However, the tides are fast changing. More Asian sellers have entered the arena to distribute programs or explore international co-production, to meet demand for content that’s closer to home.”