Astro Introduces B.yond

KUALA LUMPUR: Astro has unveiled its plans for Astro B.yond, which will offer customers innovative services that will be introduced in phases, starting with the first-ever HD broadcast in Malaysia.

The first HD service launches on December 18, with further innovations to follow. In 2010, Astro aims to be the first in the world to offer video recording through an external hard drive. With this service, customers can record their favorite programs and personalize their TV viewing schedules. Astro B.yond will also introduce DVR, VOD and IPTV connectivity in phases over the next two years. Customers have a choice to sign up at an additional service fee of RM20 per month and a commitment of 12 months. As part of the new B.yond service, customers will get the new B.yond box, new smart card, new outdoor unit dish, HD Multimedia Interface (HDMI) cable and new remote control. New setup installation fee will be waived in exchange for the existing box.

"At 48-percent penetration of Malaysian TV homes, we are part of 2.875 million homes," said Rohana Rozhan, the CEO of Astro. "It is a privilege we do not take for granted. At Astro, we are committed to innovation in content, technology and customer experience. We would also like to ensure our customers get the maximum value out of every ringgit they spend with us." 

Rozhan continued, “Astro B.yond is our promise to be at the forefront of innovation and to delight our customers with services that go beyond their expectation. Only by doing this will Astro stay as their number one choice in entertainment. It is our promise to our loyal customers that the best is yet to come!”