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Gains Seen in Awards Show Sponsorships

Brands will spend $139.2 million to sponsor televised awards shows this year, according to research from IEG, a 4.3 percent increase on last year's tally. The increase exceeds the projected 4.2 percent increase in entertainment spending, but is behind the 4.5 percent increase in overall North American sponsorship spending, IEG notes.

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Lionsgate Pacts with Parques Reunidos

MADRID/SANTA MONICA: Attractions based on Orange Is the New Black and Nashville and feature-film franchises such as The Hunger Games and Saw are being developed following a deal between Lionsgate and leisure park operator Parques Reunidos.

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