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Sky Rolls Out Personalized TV Ad Platform

LONDON: More than 40 brands are on board for Sky's new tailored advertising service Sky AdSmart, which is now live following a six-month trial. Sky AdSmart, which is available in more than a fifth of U.K. households, tailors what is shown in TV ad breaks according to a household’s profile ...

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Nutri Ventures Now Available on Hulu Kids

LOS ANGELES: Nutri Ventures: The Quest for the 7 Kingdoms, a new show that promotes healthy eating habits, has launched exclusively on Hulu Kids in the U.S. Targeted at youngsters between the ages of 4 and 8, Nutri Ventures travels to kingdoms where different foods are secretly guarded. The 29×30-minute ...

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Globo to Showcase Trail of Lies at NATPE

SÃO PAULO: Globo is set to present its telenovela Trail of Lies at this year’s NATPE in Miami. The 160×45-minute series centers on a plot full of secrets, revelations and disputes, and follows the consequences of lives built on lies. Written by Walcyr Carrasco (author of Gabriela and The Thorn ...

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Report: TV Ads More Effective When Combined with Twitter

LOS ANGELES: The marketing analytics firm MarketShare has found that TV ads were more effective when combined with Twitter paid advertising. The study by MarketShare focused specifically on new mobile service subscribers in the U.K. It found that for mobile carriers, TV advertising generated new customers at an average of ...

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The CW Adds New Digimon Series to Vortexx Lineup

LOS ANGELES: Saban Brands has revealed that Digimon Fusion, the latest installment of the popular animated franchise, is slated to debut on The CW's Vortexx programming block later this month. Digimon Fusion, which premiered on Nickelodeon and Nicktoons last year, will air on Vortexx on Saturdays at 10:30 a.m starting ...

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Dori Media Unveils NATPE Highlights

TEL AVIV: Dori Media Group heads to Miami with a number of titles on offer, including the new formats AHA! Experience and Taste of Love, and the new telenovela Enigma, among others. AHA! Experience is an entertainment quiz show that watches ...

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TCB Taps Beyond’s Connell for Sales Role

LONDON: TCB Media Rights has hired a new head of sales, Karen Connell, who joins in February from Beyond Distribution. For the last three years, Connell has been serving as VP of sales at Beyond Distribution. At TCB, she assumes the role of head of sales for Nordic, Benelux and ...

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Miramax Names EVP for Production & Development

SANTA MONICA: Miramax has hired Zanne Devine as executive VP of production and development for its TV and film efforts. Devine reports to Thomas Barrack, Jr., the chairman of Miramax, and Steve Schoch, the company's CEO. He will lead content acquisitions, production and development at the studio, overseeing both film ...

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