AOL Unit to Sell Ads for NBC Universal/News Corp. New Online Venture

NEW YORK, March 30: NBC
Universal and News Corporation have appointed AOL’s Advertising.com as the
advertising management partner for their new online video site.

Last week, NBC Universal
and News Corp. unveiled plans for a free site that will feature full-length
movies and TV programming and will rival Google’s YouTube.

Under the agreement,
Advertising.com will provide comprehensive display and video advertising
management for the new video site, and for the dedicated video player embedded
on that site as well as across its distribution partners.

“The cross-platform nature
and expansive reach of this new alliance make Advertising.com the right
candidate to provide ad management services,” says George Kliavkoff, NBC
Universal’s chief digital officer and interim leader of the newly announced
strategic alliance.

“We're pleased to assist
this groundbreaking new alliance with advertising fulfillment and inventory
monetization,” adds Lynda Clarizio, the president of Advertising.com. “Not only
will this new video network offer consumers access to an unprecedented catalog
of top-notch programming, it will also provide advertisers with an online
opportunity on par with the best in television and movie advertising.”

The new alliance will
offer innovative advertisers various opportunities. Sales of advertising
inventory, adjacent to thousands of hours of video programming and spread
across a network of distribution partners, will be shared between the new
alliance and its media partners. In addition, display and video advertising
inventory not utilized by the site's direct sales teams will be monetized by
Advertising.com.