Animation Website Scores Entertainment Rights Characters

SAN DIEGO, July 28:
Entertainment Rights and GoAnimate.com have completed an agreement that allows
users to write, create and animate their own episodes based on iconic brands
such as Underdog, Richie
Rich and Mr. Magoo.

Beginning this September,
users will have the ability to combine characters from these classic
Entertainment Rights series with those available through GoAnimate.com,
including celebrity and political avatars. The animations can then be embedded
into social-network sites or the URL can be sent to friends to view on
GoAnimate.com.

“Entertainment Rights owns
and manages some of the world’s most popular animated characters,” said Stone
Newman, the senior VP of licensing and business development at GoAnimate.com.
“Their rich portfolio makes them an ideal first partner. These universally
beloved characters are a fantastic addition to the GoAnimate.com website and we
are confident that our users will be interested in developing one-of-a-kind
animations starring these classics.”

Fabian Milburn, the senior
VP of business affairs for North America and global digital at Entertainment
Rights, added, “Online and digital media initiatives play a key role in the
brand strategy for our iconic brands. We are constantly looking for innovative
partners like GoAnimate.com that can help deliver our content in fresh, new
ways.”

—By Kristin
Brzoznowski