Amazon Prime Instant Video Goes HDR

SEATTLE: Amazon Prime Instant Video is making its content available to watch in High Dynamic Range (HDR) this year in the U.S., the U.K. and Germany.

Amazon original series will be the first to arrive in HDR video quality. Amazon is also working with Hollywood studios and global consumer electronics companies to bring members more HDR experiences for 2015.

Less than six months ago, Amazon made its movies and TV shows available to Prime members in Ultra HD. The service also continues to expand its catalogue of titles available in 4K.

"4K Ultra HD picture resolution was just the beginning—we're excited that Prime members will soon be able to view movies and TV shows including Amazon originals in HDR quality," said Michael Paull, the VP of digital video at Amazon. "HDR is the natural next step in our commitment to premium entertainment, and we can't wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video."