Amazing Race Gets Game Treatment

MONTREAL: Ludia has reached a deal with CBS Consumer Products to create video games based on the Emmy award-winning The Amazing Race, which is now in its 14th season.

“The heart-pounding adventure, around-the-world competition and postcard worthy settings of The Amazing Race are perfectly suited for video game adaptation,” said Alex Thabet, the founder and CEO of Ludia. “We are thrilled to add such a high-energy, suspenseful franchise to our slate, and we will infuse those key elements into a highly social, team-based multiplayer game that unites duos in cooperative game play to compete against rivals.”

“We are delighted to be working with Ludia to deliver an Amazing Race experience to a broader public and to offer fans of the show a heightened new level of interaction with the brand,” added Liz Kalodner, the executive VP and general manager of CBS Consumer Products.