AG Preps Twisted Whiskers Series

NEW YORK, April 18:

American Greetings Properties has partnered with
Mike Young Productions and DQ Entertainment to create a new CGI animation
television series for the Twisted Whiskers property.

The new 26×30-minute show
will be distributed to broadcasters by Taffy Entertainment. American Greetings
retains all North American audio/video distribution rights as well as global
rights for new media distribution. In addition to handling all overseas
animation production, DQ Entertainment will handle audio/video distribution for
Asia and India. American Greetings Properties will manage all global
merchandise licensing, with Taffy Entertainment serving as licensing agent for
France and U.K.

Each episode will include four
separate CGI animated shorts. Two of the shorts will involve longer story lines
of approximately ten minutes and two shorter stories at approximately 30
seconds each. The show targets tweens, teens and young adults.

“Working off of the
success of the Twisted Whiskers
greeting card program, we signed on a few licensees across about a dozen
categories a few years ago,” explained Tamra Knepfer, the SVP of consumer
products at American Greetings. “We’ve had success in many areas, but now with
this new content, the characters are brought to life—expanding the demographic
appeal and opening up new opportunities for worldwide merchandise licensing.”