GRB Entertainment

Marielle Zuccarelli
Senior VP, International Sales    

What are some of your top properties for MIPCOM?  

We are launching over 85 hours of new programming at MIPCOM including PBS’s Emmy Award-winning series NOW, a cutting-edge documentary-style international weekly magazine series that features in-depth interviews, on-the-scene reporting and thought-provoking stories spanning current events and global issues.

Pros Vs Joes, now in its fifth season on Spike, is an action-packed competition series where amateur athletes compete against the biggest names in professional sports.

The Bureau, produced for Discovery ID, follows FBI Agents as they investigate the most dangerous and compelling cases in the bureau’s history; including terrorists, serial-killers, kidnappers, arms dealers and cyber criminals.

World’s Most Incredible explores the globe capturing astonishing footage of the world’s marvels, from the dangerous exploits of adventurers to exotic creatures, bizarre customs and scientific discoveries.

Danny Dyer’s Deadliest Men produced for Bravo UK, Danny Dyer interviews some of the most notorious characters, ranging from ex-SAS operatives to underworld crime figures. The men in this series are tough, brutal and ruthless.  Our catalogue continues to maintain its focus on cutting-edge reality programming and featuring new, groundbreaking series. Our clients around the globe have come to expect the highest quality of unscripted entertainment from GRB, and we are proud to carry on this tradition in the new areas of sports competition and investigative reporting. In addition, we continue to bolster our catalog with GRB’s proven success in factual crime and amazing videos.   

Why will these programs appeal to buyers? 

TV buyers are under pressure to provide the best content possible for their viewers, now more than ever. Our new high-quality slate is very diverse and will help us create new opportunities with broadcasters that we have not previously worked with in the past.  

What are some of the trends you’re currently seeing in this market?

Broadcasters are looking at strategies for beating the recession. We need to think outside the box and continue to bring to broadcasters shows that have performed well on a network and appeal to a diverse demographic. In terms of factual entertainment, crime, disastertainment and lifestyle are very much in demand. Our customers are focusing on the cost-value for the content they acquire, and GRB can supply exactly what they need: diversity, ratings and cost-efficiency.   

What are your goals and expectations at MIPCOM?

I expect MIPCOM to be a strong market with acquisition executives looking to do serious business. Similar to MIPTV, there will be less attendees, but the real buyers will be there to execute and finalize deals. I believe that MIPCOM will be more business focused and we will see a more optimistic approach and outlook on the market. We are looking to increase our sales efforts around the world and continue to position ourselves as a leading provider and distributor of reality programming. We are always in search of new partners and joint ventures to strengthen our position in terms programming.