Just For Laughs & AFL Enter Marketing Deal with Lipenwald

MONTREAL: Just For Laughs and AFL Productions have entered into a marketing agreement with Lipenwald to sell the erotic hidden-camera TV series Naked & Funny in North America via infomercials.

Lipenwald has developed and is implementing a comprehensive and aggressive marketing campaign that will offer Naked & Funny through direct-response infomercials and retail outlets. Charles Lipset, the president of Lipenwald, said, “I am very excited about the Naked & Funny project. I believe it is going to be a huge success.”

“Just For Laughs, the world’s leading hidden-camera producer and distributor, is thrilled to introduce Naked & Funny to an American audience," commented Just For Laughs’ VP of international television sales, Christos Sourligas. "From Brazil to Russia and Italy to Australia, Naked & Funny is already enjoyed in over 35 countries. Naked & Funny will, without a doubt, make millions of Americans laugh thanks to this direct response campaign with Lipenwald."

Direct-response consultant Greg Taylor, who brokered the deal, added: “I think the timing is perfect for a Naked & Funny infomercial. I really believe that everybody could use a product that makes them laugh out loud in these stressful times. I just love the product and so will the American consumer.”

Yuri Volodarsky, the head of development of AFL Productions, commented: “As a modest producer I don’t want to sound obnoxious by saying that my show Naked & Funny is great. It’s brilliant!” He added, “When we came up with idea to produce a show where Victoria’s Secret-style girls meet candid camera-style humor, we knew that the show would immediately grab audience attention. Hidden-camera shows are already extremely popular all over the world, but to make it as a super-hit, we decided to add some spice to the mix, because ‘some like it hot.’”