TV-Loonland Adds WordWorld to Catalogue

MUNICH/LONDON: TV-Loonland has taken on the rights for the preschool series WordWorld across TV, home entertainment and new media for Western and Eastern Europe, including Russia, Africa and South Africa and Israel.

WordWorld includes 74 11-minute episodes, eight music clips and 52 Build-a-Word songs. Created by Don Moody, WordWorld is built around a troupe of WordFriends who are made up of the letters that spell their names. Each help each other solve everyday challenges with the power of words.

Olivier Dumont, the managing director at TV-Loonland, said: “We are very proud to have secured the distribution rights for this outstanding property. This is both an innovative and highly qualitative show that brilliantly combines learning, humor and kid-relevant themes so that each one is more than just a lesson: it’s entertainment that children REALLY want to watch. It fits perfectly into our lineup of programming and we are absolutely confident that WordWorld will fascinate broadcasters and their younger viewers alike and will help get children excited about speaking English and even relating to English words as their friends.”

Moody added: “We are delighted to expand WordWorld’s viewership across the globe with TV-Loonland as a key partner. We are particularly excited to be working with Loonland because of their deep experience and consistent success with high-quality children’s content. This collaboration should result in broad scale adoption of WordWorld as the definitive entertaining, English-language learning tool. WordWorld encourages children to embrace language and recognize the power of words.”