TSA Named Asian Rep for World Cup 2010 Lead-Up Series

KUALA LUMPUR: MundiSport Management has named Total Sports Asia (TSA) as the exclusive representative for the series Soccer Route 2010 across Southeast Asia, China, Hong Kong and Korea.

The 13-episode series provides an introduction and 360-degree coverage of what’s going on in the world of football, with a particular focus on the lead up to the South African World Cup 2010. Within South Africa, the series will also look at the facilities that will be used for the 2010 World Cup, providing a perspective on the African nation’s preparation for hosting the event. TSA now holds distribution rights across TV, Internet and mobile for Soccer Route 2010.

Julian Jackson, the senior VP of media for Total Sports Asia, commented: “This once in four-year extravaganza of football is when fans clamour for seemingly endless amounts of information and trivia about their favorite stars and teams and we are happy to be associated with a quality production like Soccer Route 2010 in our efforts to satisfy a football-mad region.”

MundiSport’s CEO, Felix Seghers, said: “We are convinced that with Total Sports Asia, we have a superb partner in the distribution of this series to the Asian continent. Due to the market knowledge and experience of Total Sports Asia, the millions of football lovers in Asia, will enjoy the soccer celebrities telling about their early days, their career, ambition, family life and sharing their ideas and expectations of the World Cup in 2010.”