Bravo Docuseries to Spotlight L.A. Boutique

NEW YORK: The landmark Santa Monica-based boutique Fred Segal Fun will be the focus of a new as-yet-untitled docuseries for Bravo.

Produced by Target Entertainment, the new series will look inside the action-packed boutique, which is fashion-forward and full of big personalities. The sales team at Fred Segal Fun are often close friends with the regular shoppers, and regularly attend celebrity events, fashion shows and parties. However the tough economic conditions are putting added pressure on the store. Jenny Daly and Gunnar Wetterberg serve as executive producers, developing the series for Bravo.

"Bravo has established itself as the go to network for the hottest, trendiest and most dramatic docuseries on television," said Frances Berwick, the executive VP and general manager of Bravo Media. "Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives."