STAR Taps New Exec for Chinese Movies

HONG KONG: Cora Yim will spearhead content strategies, acquisitions, marketing and scheduling for STAR’s two Chinese movie channels.

As the VP of programming for Star Chinese Movies and Star Chinese Movies 2, Yim will report to Cheah Chee Kong (CheeK), the executive VP of Chinese programming. Before joining STAR, Yim served as director of marketing and strategic planning for Imagi International Holdings. Prior to that, she was senior manager of acquisition and marketing at Media Asia Group.

CheeK said, "STAR prides itself on bringing the best Chinese movie content to its viewers, from the latest blockbusters to movies that represent the Golden age of Hong Kong’s film industry. We’re fortunate to have someone of Cora’s ability and expertise join us, to drive these two highly sought after Chinese movie channels to new heights across Asia and beyond."