Fireworks Ups Digital Exec

LONDON: Jonathan Ford has been promoted to executive VP of digital acquisitions and distribution for Fireworks International.

Ford oversees the licensing of Fireworks International and ContentFilm International’s new and library programming and development content to digital media outlets worldwide. He will now also actively look to partner with producers of original content made for digital platforms, helping to secure full or partial financing, and ultimately marketing and selling the shows worldwide.

Greg Phillips, the president of Fireworks International, said, "Jonathan’s understanding of the sector, strategic marketing and sales prowess plus his absolute commitment to the growth of the digital division has been instrumental in the expansion of our digital library, which now boasts more than 230 hours of short and long form content. Jonathan and his team will continue to evaluate this very valuable sector of the business, and more specifically look at opportunities to establish additional revenue streams from alternative business models."

Additionally, Patrick O’Connor-Read, who joined the company in 2008, has been promoted to director of digital distribution. Commenting on this promotion, Ford said "We are pleased to recognise Patrick’s accomplishments and significant contributions to the team with this promotion. Building the digital team underpins the group’s overall strategy across the emerging media sector and Patrick’s expertise will be invaluable as the digital division continues to expand."