More Footwear, Apparel for Dive Olly Dive!

LOS ANGELES: Taffy Entertainment clinched new apparel and footwear deals with Kids With Character and Wiesner Products, respectively, for the property Dive Olly Dive!

Kids With Character will market an extensive live of Olly-themed children’s outwear, swim and sportswear, t-shirts, hats, headbands, sungalsses and more. Wiesner Products will create and market a complete line of athletic and beach footwear, boots, sandals, slippers, slipper socks and more.

"Dive Olly Dive! is one of those timeless kids’ series with universal appeal," said Charles Mizrahi, the president of Kids With Character and Wiesner Products. "It has already gained a strong following among PBS Sprout viewers and we’re excited to bring a variety of fun licensed products to kids and their caregivers."

"Wiesner Products and Kids With Character have developed a great reputation in the business for high-quality, fun products and we think they are the ideal partners on this preschool-focused show," added Cynthia Money, the president of worldwide consumer products and marketing for MoonScoop. "We look forward to seeing the innovative products they’re developing for the ever-growing number of Olly fans in the marketplace."