RollBots Launches Online Game

OTTAWA/TORONTO: Amberwood Entertainment and Xenophile Media have created a new online gaming experience on YTV.com centered around the RollBots property. 

The RollBots Online Gaming Experience allows kids to create their own RollBot avatar to explore the fictional Flip City, featured in the YTV original series. The series premiered on February 7 on YTV’s CRUNCH. The online extension is available at rollbots.ytv.com. 

Jonathan Wiseman, the VP of sales and acquisitions for Amberwood, said, "RollBots Online is a wonderfully rich gaming world that features original content and games that will be updated throughout the broadcast of the series. Xenophile Media has created an innovative online experience for the future fans of RollBots."

"RollBots Online is so far Xenophile Media’s best online extension property to-date," added Xenophile Media’s president, Patrick Crowe. "The property builds on the success of our other highly successful kids’ projects and features vertiginous 3-D graphics, excellent customizations, challenging games and an online story stream that combine to form a fully explorable online world. Developed directly in tandem with the TV series, RollBots Online is an integral part of the series designed to generate huge crossover traffic, transforming TV viewers into online players."