Hasbro On Board Henson Show

PAWTUCKET: The Jim Henson Company has granted Hasbro a four-year license to introduce an array of toys and games for the educational preschool property Sid the Science Kid.  

The educational animated series, airing daily on PBS KIDS, uses comedy to encourage exploration, discovery and science-readiness among preschoolers. Hasbro’s line of Sid the Science Kid toys and games is slated to debut at retail in the fall. 

 "We are already seeing a demand for innovative and engaging product for Sid the Science Kid from parents and kids who have embraced this exciting new show," said Melissa Segal, the senior VP of global consumer products for The Jim Henson Company. "We are confident that Hasbro’s PLAYSKOOL brand will bring toys to our audience in a creative and meaningful way that will celebrate and expand Sid’s world."

"The Sid the Science Kid property is a natural fit for our PLAYSKOOL brand," added Sharon John, the general manager of PLAYSKOOL brands. "Similar to Sid’s quest to discover and learn about the world around him, our PLAYSKOOL toys are inspired by children’s natural curiosity and encourage them to play and explore."