UTV Scores DTH Slots for New Theatrical Release

MUMBAI,
December 12: UTV Motion Pictures' new Hindi-language film Oye Lucky! Lucky Oye! will receive its television premiere, as a
pay-per-view offering, on the Indian DTH platforms Dishtv and Tata Sky just
three weeks following its theatrical release on December 18.

The
pay-per-view release on Dishtv and Tata Sky will be priced at Rs 100. UTV is in talks with other DTH platforms for a similar
offering.

"Normally movies have been going to DTH platforms only after
six to eight weeks and sometimes after the first satellite telecast of the
movie," said Amrita Pandey, the VP of international distribution and syndication
at UTV Motion Pictures. "We at UTV like to take
a path-breaking approach to reducing exploitation windows and are looking
forward to see how audiences consume a new and recent release like Oye Lucky! Lucky Oye! on leading DTH
platforms like Dishtv and Tata Sky. This could form a growing revenue stream
for all movies going forward."