Top Model-Branded Line Hits Stores

NEW YORK, December 4: CBS
Consumer Products has launched an exclusive clothing and accessories line at
select Walmart stores based on the hit TV series America's Next Top Model.

The original line features
clothing, bags, hats, fragrances and room décor designed for juniors and young
women. Walmart is supporting the new line with in-store promotions and key
positioning.

The
hit reality series America's Next Top
Model, featuring Tyra Banks, watches as a group of young women vie for a
modeling contract. The reality series was
created by Tyra Banks and developed by Ken Mok and Kenya Barris.

"Walmart's America's Next Top
Model collection makes fashion accessible to young women," said Liz
Kalodner, the executive VP and general manager of CBS Consumer Products.
"It enables women to explore a
world in which creativity and individuality are valued."

—By Kristin
Brzoznowski