FremantleMedia, Katalyst Team Up for True Beauty Rollout

LONDON, December 1: As part
of a continuing first-look deal with Katalyst Media, FremantleMedia is set to
launch True Beauty, a new series executive-produced by Tyra Banks and Ashton
Kutcher for ABC, to international buyers at NATPE.

FremantleMedia
Enterprises (FME) will focus on the program distribution worldwide, while
FremantleMedia manages the international format rollout. Hosted and judged by TV
personality Vanessa Minnillo, along with supermodel Cheryl Tiegs and Nolé Marin
of America's Next Tope Model, the
series will spotlight six females and four males who will live together as they
undergo a series of challenges to determine who is the most beautiful. While
the contestants think they are being judged solely on their outer appearance,
the challenges are actually designed to test their inner beauty. At the end of
eight episodes, a winner who is the most beautiful inside and out will receive
a cash prize and a spot in People magazine's
100 Most Beautiful People issue.

"We are
thrilled to be in a first-look deal with FremantleMedia, one of the largest
creators and producers of entertainment brands in the world," said Jason
Goldberg, Katalyst Media's co-founder and CEO. "FremantleMedia's global
strategies and track record of unprecedented success are a perfect complement
to the television, digital and film development and production activity
underway at Katalyst."

Rob Clark, FremantleMedia's senior executive VP of entertainment and production,
commented, "We couldn't be more excited to be working with Katalyst, whom
we believe are at the forefront of innovative program creation right now. Their
track record speaks for itself, and True
Beauty is yet another example of that innovation. Katalyst brings a fresh
and dynamic feel to television and we look forward to continuing this
partnership and bringing these and other high-quality Katalyst shows to a
worldwide audience."

David Ellender, FME's CEO, added, "We are
thrilled about our on-going venture given FME strives to work with the best in
the business. We are proud to be representing Katalyst's inventive, cutting
edge shows like True Beauty on a
global scale, and look forward to our NATPE launch."

—By Kristin
Brzoznowski