BBC Knowledge Gets Korean Launch

LONDON, December 1: BBC
Worldwide has signed a distribution agreement to launch BBC Knowledge on
digital cable platform CJ HelloVision to more than 650,000 homes in South
Korea.

CJ
HelloVision's digital subscribers will have access to programs such as the hit
motoring series Top Gear, travel show
Francesco's Italy: Top to Toe and
music program Walk On By: The Story of
Popular Song.

Christine
Leo-McKerrow, BBC Worldwide Channels Asia's senior VP and general manager,
said: "South Korea is a crucial part of our channels expansion strategy in
Asia. I am confident the BBC's acclaimed and award-winning nonfiction and
factual programming, combined with CJ HelloVision's strong distribution
network, will make BBC Knowledge a choice destination for viewers in Korea."

"We are
delighted to have a partnership with BBC Worldwide Channels in providing a
high-quality nonfiction channel on our platform," said Jin-Seok Kim, the
chief marketing officer for CJ HelloVision. "With BBC Worldwide's
expertise as a worldwide entertainment group, we are confident that BBC
Knowledge will help to make CJ HelloVision's digital channel line-up even
stronger and more competitive."

BBC Knowledge
is carried by cable and satellite operators in Singapore, Indonesia and Hong
Kong, as well as Poland, South Africa and Australia, and will launch in
Scandinavia this month.

—By
Kristin Brzoznowski