MTV Latin America Sets Plans for World AIDS Day

MIAMI, November 26: MTV
Networks Latin America will celebrate the tenth anniversary of its
AIDS-prevention campaign, known as Se(x) Tu Mismo in Latin America,
by airing a new documentary and launching a new website on World AIDS Day on
December 1.

Xpress 2008, a one-hour documentary shot in
Brazil, the Dominican Republic, Colombia and the U.S., explores and challenges
the minds of young men. The issues that surround males growing up, including
paternity, machismo, pop lifestyles and violence, will all be in question.

The new
website, SexTuMismo.com, will feature shows, information, resources, blogs, specials and features all revolving around the
commitment to fighting HIV and AIDS.

"To
celebrate Staying Alive's tenth anniversary is a
tremendous milestone for all MTV's around the world," commented Mario Cáder-Frech, the VP of corporate social responsibility and
public affairs for MTV Networks Latin America. "In the past ten years,
Staying Alive has empowered young people by providing them the tools and knowledge
necessary to help reduce behaviors which place them at high risk and has
effectively opened up a dialogue amongst youth about HIV/AIDS. For MTV Latin
America, it is important to reach out to our audience with socially responsible
content and we are sure that Xpress and the other programming we have lined up for World Aids
Day will resonate with our viewers in the region."

—By Kristin Brzoznowski