The Price Is Right Game Available on Apple App Store

MONTREAL, November 19: The interactive
entertainment company Ludia and FremantleMedia Enterprises (FME) have launched The Price Is Right game on the Apple App
Store for download by iPhone and iPod touch users.

The Price Is Right game for iPhone and iPod
touch features 16 popular pricing games, including Plinko, Cliff Hangers,
Punch-A-Bunch and Hole In One. There is also a personal trophy room where
players can track their achievements and winnings. Authentic theme music, game
sounds and announcer audio featuring Rich Fields are featured as well.

The
game can be played in three modes. The Three Strikes mode allows for solo play
through multiple shows while avoiding strikes to rack up the biggest winnings.
The Classic Game mode features game sequences as seen on TV. The Party Game
mode allows for up to four players to compete, with the winner determined by
the cumulative value of prizes earned during the game.

"After more than 35
years The Price Is Right remains one
of the most successful game shows in history, and it's very exciting to expand The Price is Right experience to
revolutionary products like iPhone and iPod touch," said David Luner, the
senior VP of interactive and consumer products for FME in North America.

Ludia's founder and CEO,
Alex Thabet, added, "We are thrilled to bring The Price Is Right to such truly groundbreaking devices. The
intuitive multi-touch screen, rich graphics and great sound capabilities all
combine for a tremendously satisfying game-play experience for iPhone or iPod
touch users."

—By Kristin
Brzoznowski