Target Taps Former DreamWorks Exec for Licensing Role

LONDON, November 3: Sam
Kelly has been named head of licensing for Target Entertainment Group, joining
the company from a stint as the head of European licensing and promotions for
DreamWorks Animation Consumer Products.

Reporting to Helen
Howells, Target's global brand director, Kelly's responsibilities will include
managing the licensing team, implementing the U.K. and international licensing
and merchandising strategies across all properties, managing key categories for
the British market and overseeing retail relationships.

At DreamWorks, Kelly was
responsible for managing strategic consumer-products licensing and promotions
deals with partners across Europe. Prior to this, she was the U.K. licensing
director for Universal Studios Consumer Products, and also spent four years at
Warner Bros. Consumer Products.

Howells
said: "I'm delighted Sam is joining the Target team. She brings with her a
wealth of experience and I'm really looking forward to working with her to take
our licensing and merchandising business to the next level."

Kelly
commented: "I'm thrilled to be joining the Target team at this exciting
time and look forward to working on all the upcoming new properties to develop
the business further."

—By Kristin Brzoznowski