WWE Launches Kids Website

STAMFORD, October 21:
WWEKids.com, a new youth-targeted website from World Wrestling Entertainment
(WWE), will feature a range of exclusive activities, videos and information
that will connect fans with their favorite Superstars.

The site will feature
age-appropriate content, aimed at 6- to 14-year-olds, and is a brand extension
of the recently launched WWE Kids Magazine. Both the magazine and the WWEKids.com website, along with the new
master toy license with Mattel, beginning in 2010, support WWE’s initiative to
provide content for young audiences.

"It's a great way to
introduce young fans to the WWE Universe and allows them to interact with their
favorite Superstars in ways they never have before,” said Tony Romando, the VP
editorial director for WWE. “The ‘Play’ area of the site is filled with dozens
of custom WWE interactive applications, like You Can See Cena, while Kids TV
features hundreds of videos.”

“The site launch will be
supported by a comprehensive cross-platform marketing blitz, including
promotion on WWE TV programming, WWE.COM and WWE magazines,” added Bob Lee,
WWE’s VP publishing director.

—By Kristin
Brzoznowski