Sports Award Added to Banff Festival

CANNES, October 12: The Banff World Television Festival has
added a sports category to its annual awards program, The Rockies.

“The Banff World Television Awards have always reflected new
trends in international programming and with the surge of sports-related
programming this past year around the 2008 Summer Olympics, it was important to
create a category that would recognize excellence in this area,” said Georges
Leclere, the newly-appointed director of the Banff World Television Awards.

Leclere announced the new category while issuing the call
for entries to the program competition, which attracts more than 1,000
submissions for its 20-plus categories each year. This year, 21 Rockie Awards
will be handed out on June 9 during the 30th annual Banff World Television
Festival in Banff, Alberta, from June 7 to 10.

—By Mansha Daswani