E! Renews Israel Partnership

LOS ANGELES, September 9:
Comcast International Media Group (CIMG) and Israel’s Tel-Ad Broadcasting
Channels have renewed their longstanding programming deal for E! Israel, which
is carried on the HOT cable and YES satellite platforms.

The three-and-a-half year
deal was negotiated by Cheryl L. McDermott, the senior VP of business
operations at CIMG, and Rhonda Attar, the general manager of Tel-Ad.

McDermott said of the
renewal: "E! Israel continues to be a major success story for all parties
involved. We’re delighted to extend our partnership, working closely with
Tel-Ad’s exceptional team to deliver E!’s quality entertainment and
celebrity-themed programming to the channel’s over one million
subscribers."

"We’re truly looking
forward to a strong, energetic and synergetic new term together," added
Attar. "Our concept of providing viewers with unique local content
together with E!’s unrivalled Hollywood fare has proven to be a powerful
combination that has garnered tremendous popularity within the region."

E! Israel features a
combination of local content and signature E! series like E! True Hollywood
Story, E! News,
Dr. 90210 and
Keeping Up with the Kardashians, as well as its Live from the Red Carpet coverage from the world’s top award shows and
celebrity-studded events.

—By Mansha Daswani