Distraction Inks Italian Distribution Deal

MONTREAL, September 3:
Polivideo has entered an agreement to represent Distraction’s formats,
ready-to-air catalogue and clip library in Italy and other Italian-speaking
regions.

The move is aimed to
expand Distraction’s business in Italy, which in the past year has included
sales for Serial Frank and Ladykracher.

“Over the past 11 years of doing business in Italy,
Distraction have built some interesting relationships and have been delighted
to represent formats from the likes of RTI Mediaset and we aim for this to
continue,” said Michel Rodrigue, the president and CEO of Distraction. “With
Polivideo we hope to get closer to the Italian market and maintain our standing
in the highest echelon of the format industry.”

Polivideo’s
Sveva Filippani-Ronconi
commented: "We're very pleased to have been chosen by Distraction to
distribute their programs in Italy and in Italian-speaking territories. We're
very enthusiastic to be part of Distraction’s expansion in the international
market. Other than distributing traditional formats, Distraction distributes
several top-quality TV series like the original Miss Meteo and the innovative All About Me that can either be bought as final product or as a
format to adapt for the Italian market. We're confident that we are appealing
to the Italian viewers.”

—By Kristin
Brzoznowski