The Incredible Hulk Heads to Blu-ray

LONDON, August 27:
Universal Pictures International Entertainment (UPIE) has set a release date of
October 13 for The Incredible Hulk on
DVD and Blu-ray, marking the studio’s first international debut of a new-release
feature film in the Blu-ray format.

UPIE’s Blu-ray global
strategy rolls out this year in the U.K., Australia, France, Belgium, Spain,
Sweden, Mexico and Russia, among others. Up to 30 Blu-ray titles will be
released by the end of the year, including Wanted, Hellboy II: The Golden
Army, Mamma Mia! and The Mummy 3: Tomb of the Dragon Emperor. UPIE will also release popular TV and catalogue
titles such as Heroes,
American Gangster, Casino and The Thing throughout the year.

Based on the iconic
superhero from Marvel Studios, The Incredible Hulk DVD will include a host of bonus material designed
to take viewers deeper into the content, including Universal’s exclusive
signature U-Control application and interactive features via BD-Live.

Simon Philips, the
president of Marvel Entertainment International and worldwide head of
animation, gaming and wireless, said: “We are pleased to unleash the explosive
and action-packed The Incredible Hulk, one of Marvel Studio’s two blockbuster summer 2008 movies, into homes
around the world on the Blu-ray format. Hulk fans are sure to marvel at the
bonus features and depth of content provided in this release.”

Eddie Cunningham, the
president of Universal Pictures International Entertainment, added: “This is an
exciting time for Universal; our Blu-ray slate for Q4 is one of the strongest
and most compelling of any studio with the release of no less than five major
summer blockbusters. As more and more consumers continue to discover the
amazing picture, the sound quality and interactive capabilities of Blu-ray,
there are huge growth opportunities for us and the industry as a whole.”

—By Kristin
Brzoznowski