Cartoon Network Grows Mobile Presence in Taiwan

TAIWAN, August 15: Turner
Broadcasting System Asia Pacific has inked an agreement with iScreen to
distribute, market and promote Cartoon Network-branded mobile services in
Taiwan, with its first deal already in place.

iScreen has secured a
partnership with Taiwan Mobile to introduce the first Chinese Cartoon Network
mobile site in the region. Additionally, a host of Cartoon Network mobile
downloadable services, including the world’s first Cartoon Network e-comic
books, will be exclusively available to Taiwan Mobile subscribers. iScreen
serves as the content developer for the mobile site and the e-comic platform,
bringing characters from the likes of Ben 10 and The Powerpuff Girls in comic format, with sound and vibration effects,
to mobile phones.

“Turner is
excited about this partnership with iScreen, as it will bolster our presence in
the robust Taiwan mobile market,” said Ringo Chan, the VP of wireless,
interactive content development and distribution for Asia Pacific at Turner
International Asia Pacific. “iScreen’s expertise as a distributor as well as a
content developer makes us well-positioned to combine our iconic Cartoon
Network brands, such as Ben 10 and The Powerpuff Girls, to innovate and present first-in-market services that will
appeal to Taiwan’s mobile consumers.”

“iScreen is pleased to partner with Turner, a key leader in branded
content, and we hope to explore more collaborations in other territories,”
added David Chou, the general manager of iScreen Corporation. “In the past few years, iScreen has been
continuously developing innovative and highly technical mobile services, winning the confidence and trust
of our partners around the world. Most recently, we introduced mobile book service solutions into Taiwan from
Japan. We will continue to provide such first-in-market mobile services.”

—By Kristin
Brzoznowski