Sony Entertainment Television to Launch in Hong Kong

HONG KONG, July 22: Sony
Entertainment Television (SET) will launch on July 29 in Hong Kong on now TV,
airing English-language fashion, lifestyle, drama, reality and comedy
programming.

Shows such as Cashmere
Mafia, Tim Gunn’s Guide to
Style, Top Design, Top Chef, Spice Girls: Giving You Everything and Pussycat Dolls: The Search for the Next
Doll will air on the channel.

SET is part of the SPE
Networks—Asia, which also includes AXN, AXN Beyond and Animax.

Ricky Ow, the senior VP
and general manager of SPE Networks—Asia, said: “We are excited to launch
SET with our valued partner, now TV, and be the first pay-TV channel in Hong
Kong to provide contemporary viewers with quality programming that plays
prominence to female-driven content. SET programming has a strong focus on
style, lifestyle and pop culture, anchored by strong female leads. This unique
SET entertainment formula will definitely indulge the mind and senses of
today’s cosmopolitan urbanites and be their choice of entertainment.”

—By Jackie Stewart