StarHub Bolsters HDTV Offerings

SINGAPORE, July 15:
Singaporean pay-TV operator StarHub plans to be offering five high-definition
channels on its digital cable platform by the end of this year, including a
sports service.

"StarHub was the
first pay-TV operator to offer commercial HDTV services in Southeast Asia in
January 2007, and we are glad to see an increasing supply and demand for HD
content since then,” said Patrick Lim, StarHub's head of cable TV services.
“StarHub is committed to offer quality content to local viewers and we remain
Singapore's top pay-TV provider of content with more than 150 channels carried
on our platform.”

At the end of this month,
StarHub Digital Cable customers will have access to MediaCorp's HD5 at no extra
cost to all customers with an HD-ready TV set and StarHub's HD set-top box. In
August, the platform will roll out Sports HD, also at no extra cost. The
channel will feature 92 Barclays Premier League matches for the new 2008/09
season and weekly US PGA Tour events in high definition. Sports HD will replace
HD Showcase.

HD5 and Sports HD join the
existing National Geographic Channel HD and Discovery HD. A fifth high-def
channel will be up and running by year end.

In other StarHub news, the
platform has appointed Kathleen Syron as its new head of content, beginning in
September and reporting to StarHub's CEO, Terry Clontz. Syron and her team will
be responsible for leading StarHub's content strategy across all three of its
platforms: pay TV, mobile and online.

She comes to StarHub from
Astro All Asia Networks in Malaysia, where she was the director of programming.

—By Mansha Daswani