INX Scores Bond Films for India

MUMBAI, July 3: INX Media
has signed a three-year TV licensing agreement with MGM for the Indian
broadcast of 20 James Bond films, which will be shown on the company’s
Hindi-language entertainment channel, 9X.

The movies to be aired
include Goldfinger, Diamonds
Are Forever, Moonraker, Octopussy, GoldenEye and Die
Another Day.

9X also will air a series
of Bond specials—And the Word was Bond, The Bond Cocktail and Bond Girls are Forever—featuring trivia and interviews of cast and
crew about the franchise.

Indrani Mukerjea, the
founder and CEO of INX Media, said: “James Bond movies have always been
immensely popular in India for their edge-of-the-seat entertainment and the
titles are a great fit with 9X's promise of ‘9 Times More.’ We are confident
that millions of viewers will enjoy these thrilling films in Hindi on 9X.”

“We have reunited the
James Bond movies under one roof in India and this agreement lends itself to
maximum promotion and publicity opportunities that will drive viewership in the
region,” added Gary
Marenzi, the co-president of worldwide television at MGM.

—By Jackie Stewart