JWT in Deal with Lionsgate for Mad Men DVD

NEW YORK/SANTA MONICA,
July 1: JWT is on board as the sponsor for the first season DVD release of
Lionsgate’s critically hailed AMC series Mad Men, with the agency including a branded ten-second
spot in the boxed set, which hit retail shelves today.

JWT's spot appears on the
first disc of the four-disc set, and highlights the agency’s history since
1864. The spot recreates the words "Mad Men" with animated letters
comprised entirely of letters taken from the logos of global JWT clients.

Bob Jeffrey, JWT
Worldwide’s chairman and CEO, referred to the campaign as the “first-ever
consumer-facing advertising effort featuring an advertising agency. Scandal and
scotch aside, the series' Madison Avenue reveals the rich history of our
industry, bringing to life the professional and cultural heritage that JWT has
been a part of for more than a century."

“Lionsgate is always
looking for new and innovative ways to market our DVDs,” added Anne Parducci,
the executive VP of marketing at Lionsgate Home Entertainment. “To have JWT
sponsor the Mad Men: Season One
DVD presented a unique and original opportunity that we were truly excited
about.”

Mad Men, which is gearing up for its second season on AMC
this month, is set in 1960s New York, focusing on a group of men and women
working at the fictional, high-profile Sterling Cooper Advertising Agency.

—By Mansha Daswani