NBC Universal Announces Executive Promotion

BURBANK, July 1: Vivi
Zigler has been promoted to president of NBC Universal Digital Entertainment,
where she will lend her expertise to supporting all of the company’s
entertainment websites.

In her new position,
Zigler will continue to oversee the NBC Universal Digital Studio and NBC
Digital Entertainment, including NBC.com. Zigler previously served as the
executive VP of NBC Digital Entertainment and New Media. In this role, she
helped connect NBC’s prime-time, late-night and daytime programs to Internet
users.

Ben Silverman, the
co-chairman of NBC Entertainment and Universal Media Studios, said: "Vivi
is an incredible executive who brings extensive experience in both marketing
and programming to the table. She has proven herself to be a force in the
digital industry and we're thrilled she's in this role."

—By Jackie Stewart