RUSH HD Enters Nordic, Baltic Markets

NEW YORK/STOCKHOLM, June
19: VOOM HD Networks and NonStop Television have inked a deal to distribute the
action-sports channel RUSH HD into the Nordic and Baltic regions.

This agreement adds to the
companies’ current partnership, which brought VOOM HD into the Scandinavian and
Baltic regions. In addition to RUSH HD, NonStop will represent
standard-definition distribution of the channel as well.

RUSH HD, a 24/7 network
dedicated to extreme sports and adrenaline-filled travel, has been a strong
performer for VOOM in the U.S., and recently debuted on BSkyB’s digital
satellite platform in the U.K.

“The early-adopting Nordic
and Baltic markets are a natural next step for us with RUSH HD, and the team at
NonStop has clearly demonstrated its strength in these regions through its
success with VOOM HD, our first channel to launch globally,” said Glenn Oakley,
the senior VP of global operations and business development for VOOM HD
Networks. “We look forward to NonStop’s continued success with RUSH HD.”

“After our great success
with VOOM HD, we are very happy to take on distribution of another high-profile
HD channel from VOOM HD Networks,” commented Ignas Scheynius, the CEO of
NonStop Television. “RUSH HD makes a great complement to our lineup of niche
channels.”

—By Kristin
Brzoznowski