DIC Named Licensing Agent for Penny Brite

BURBANK, June 10: DIC
Entertainment has been tapped by Charisma Brands as the global licensing agent
for the re-launch of the classic girls’ brand Penny Brite, a line of dolls originally produced in the 1960s.

DIC will create two
merchandising programs for the re-launch, including a classic retro line
targeting girls and collectors, featuring apparel, publishing, music, gifts,
novelties and more, for launch in 2009. DIC will also create a
home-entertainment program that will be supported by a licensing initiative
across toys, apparel, interactive, health and beauty, back-to-school and other
categories, in 2010. DIC is on the lookout for partners at the Licensing Show.

“Penny Brite has a chic, retro fashion feel that blends
seamlessly with a wholesome lifestyle, appealing to girls of all ages and
collectors,” said Kirk Bloomgarden, the executive VP of global sales at DIC.
“The new Penny Brite is
strongly positioned once again to develop a new fan base among young girls
around the world and to become the next hit evergreen brand.”

—By Mansha Daswani