Adness Scores Deals for Kamen Rider

LOS ANGELES, June 9:
Adness Entertainment has licensed Kamen Rider Dragon Knight to 4Kids Entertainment to air in the U.S. on its
Saturday morning kids’ block on The CW, and has named Bandai America as the
master toy licensee for the series.

The live-action series is
being adapted for the U.S. in high definition with fast-paced action sequences
and CGI special effects. The show follows Kit Taylor, who discovers a
mysterious deck of Advent Cards that give him the power to transform into an
ancient armored warrior called Kamen Rider. Bandai America will launch a global
toy line for the franchise in late 2009, including collectible action figures,
vehicles and role play, targeted at boys aged 6 to 11.

“We are delighted to join
with 4Kids Entertainment as the U.S. broadcast home of Kamen Rider Dragon
Knight,” said Fumio Sebata, the
president and CEO of Adness Entertainment Co. “4Kids has built an impressive
reputation for quality action programming, and we are proud to have our series
as a part of their lineup for the 2008-2009 season.”

“Bandai America is a
global leader in the design, manufacture and marketing of the highest quality
toy brands in kids’ entertainment,” continued Sebata. “We look forward to
supporting the Kamen Rider Dragon Knight franchise with a powerful toy line from this worldwide
toy-manufacturing leader.”

—By Kristin
Brzoznowski