Cartoon Network's Ben 10 Expands Consumer-Products Line

ATLANTA, May 22: Segal
Licensing, Cartoon Network Enterprises’ exclusive Canadian licensing agent for Ben
10, has secured four new
consumer-products partners for the hit franchise, expanding the brand’s
apparel, sleepwear and accessories categories in Canada.

New products from
KidQuest, Adorable Kids, X-Treme Worldwide and Midway Industries will roll out
through 2008. KidQuest has created a range of T-shirts and other apparel
featuring Ben 10 characters,
with sleepwear and underwear from Adorable Kids to launch later this year.
Midway Industries will introduce licensed bags, cold-weather gear and headwear,
while X-Treme Worldwide will create a range of stickers and sticker activity
sets. These new deals join current Ben 10 product lines from master toy partner Bandai America as well as home
entertainment (Warner Home Video), interactive (D3 Publishers of America),
footwear (SG Footwear) and sunglasses, swim and ski goggles (PanOceanic).

“Building on
the strong success and momentum that Ben 10 has generated to date in the U.S. and
other markets, the brand's growth in the Canadian market is a core component of
our business,” said Christina Miller, the VP of consumer products for Cartoon
Network Enterprises. “We’re very pleased with the quality of new partners
secured by Segal that both understand this particular market and will create
quality products that fit the Ben 10 brand.”

“We are thrilled to be
working with the great people at Cartoon Network on this tremendous property,”
commented Stuart Pollock, the president of Segal Licensing. “Ben 10’s strong core of licensees and great TV rating are
making it a force in the Canadian retail landscape.”

—By Kristin
Brzoznowski