Hollywood Studios Head to Brand Licensing Europe

LONDON, May 20: Marvel,
Sony Pictures Entertainment, Twentieth Century Fox and Warner Bros. Consumer
Products are among the more than 200 exhibitors on the roster for Brand
Licensing Europe, taking place in London on October 1 and 2.

The studios will present
licensing opportunities across a range of genres and categories, including Ice
Age 3, Wolverine, Iron Man 2, Scooby-Doo, Batman, Harry Potter and Captain America, among others. Trailers and film footage will be
screened at Brand Licensing Europe’s screening suite.

“We are
delighted to be returning to Brand Licensing in 2008,” said David Binnie, the
general manager of Warner Bros. Consumer Products in the U.K. “Over a very
short period of time we have noticed an impressive increase in the attendance
of retail buyers and European visitors to the show. This coupled with the bespoke
screening suite facilities positions Brand Licensing Europe as an important,
must-attend event in our licensing calendar.”

“Brand
Licensing Europe is a key event for Fox Licensing & Merchandising Europe,”
added Carl Lumbard, the senior VP and managing director of Fox Licensing &
Merchandising for Europe and Latin America. “At this year’s show we will be
presenting our strong slate of upcoming feature films, in particular, Ice
Age 3 for summer 2009,
Avatar for December
2009 and Fantastic Mr. Fox also in December 2009. In addition, we will be presenting new
plans for our successful, on-going television properties such as the ‘living
classic’ that is The Simpsons, Family Guy, 24 and
Prison Break.”

—By Kristin
Brzoznowski