ITV DVD Named Partner of Arsenal FC

LONDON, April 17: ITV DVD
has been appointed as Arsenal Football Club’s official DVD partner in the U.K.
and Ireland, adding onto a previous partnership.

The new five-year
relationship will see ITV DVD continuing to produce and distribute Arsenal’s
official DVD programming, hinging off of an already long-standing partnership
between the two, which over the last seven years has delivered releases such as
The Official History, Arsene’s
Eleven, Centurions, 49 The Unbeaten Run, The Highbury Years and The Untouchables. The first release under the new agreement, Thierry
Henry—Legend, launched this
week on ITV DVD.

Kevin Morgan, the content
director at Granada Ventures, commented, “Arsenal FC, with their rich history,
successes and exciting playing style, have been/are one of the bestselling
European sports clubs on DVD over the past decade, and with their bright future
we are delighted to be continuing our long-standing relationship with them.”

—By Kristin
Brzoznowski