BBC Worldwide Inks Development Deal with Star Farm for Kids’ Series

LONDON, April 16: BBC
Worldwide has secured a development deal with Star Farm Productions for a new
children’s fantasy property, Kaimira.

The deal encompasses
investment in TV, a massively multi-player online game (MMOG) and other media,
integrating a 360-degree approach. The property is set to launch this summer,
with Walker Books and Candlewick Press releasing Kaimira: The Sky Village, Book One in the U.K., the U.S., South Africa, New Zealand and Australia. The
property is set in a future where humans, animals and machines are locked in
battle, and a group of teens with strange “Kaimira” powers are the only ones who
can restore harmony.

Gill Pritchard, BBC
Worldwide’s director of children’s, said: “Kaimira represents everything we want to be part of in our
growth strategy in the children’s business here at Worldwide. The development
deal we have agreed with Star Farm allows us to collaborate in a 360-degree
approach to the creative and business strategy of Kaimira, including the development of TV, web, gaming and
feature film. Working with leading partners in this way gives us the
opportunity to input on the commercial success from the outset and this
360-degree approach is key to tap in to the changing needs of our audience.”

—By Kristin
Brzoznowski