MDA in Alliance for France-Singapore Cross-Platform Initiative

CANNES, April 8: The Media
Development Authority of Singapore (MDA) is aligning with Canal France
International (CFI) for the launch of the France-Singapore Cross-Platform
Programme Challenge to promote new multiplatform content collaboration.

Supported by CFI and the
MDA, in partnership with TV France International, the inaugural competition
invites proposals for compelling factual programs with cross-platform
exploitation potential and a focus on topics of interest to Europe and Asia.
Two winning entries will be picked by a judging panel and each stands to win a
cash prize of 15,000 euros.

The Challenge is the first
initiative following the signing of the CFI-MDA Memorandum of Understanding
(MOU) in Singapore in November 2007. The MOU aims to facilitate co-production
opportunities and digital broadcast training collaborations between France and
Singapore.

Dr.
Christopher Chia, the CEO of the MDA, said: “Singapore is delighted to
collaborate with CFI, to explore the creation of quality factual content that
can, at the onset, potentially be repurposed and distributed across multiple
exciting digital platforms. As one of Asia’s leading hubs for English-language
factual content, Singapore is strongly-positioned to tap on the rising North
American and European interest in Asian folklore, localities, culture and
society. This Challenge is a move in the right direction and paves the way for
such collaborative initiatives in future.”

Jean Mino, the directeur
general at CFI, added: “This challenge is a perfect way for us to identify
emerging talent from France, even as we foster more collaborative efforts with
our current slate of 20 partners.”

The closing date for
submissions is September 15 and the two winning entries will be announced in
Singapore, at the Asia Television Forum, held from December 10 to 12.