BBC Worldwide Rolls Out Branded Channels in Indonesia

SINGAPORE, April 1: BBC
Worldwide’s Global Channels business has launched BBC Knowledge and CBeebies in
Indonesia via Indovision’s DTH service.

Both channels will be
localized within six months of launch, with BBC Knowledge carrying Bahasa
Indonesia subtitles and CBeebies dubbed.

The launch in Indonesia
follows the 2007 debut of both BBC Knowledge and CBeebies in a number of Asian
and European territories, including India, Singapore, Hong Kong and Poland.

BBC Knowledge, now
available on Indovision Channel 17, showcases the best of the BBC’s factual and
non-fiction entertainment programming presented through five programming
strands: The World, delving into new cultures with adventurers and explorers;
Science and Technology, exploring new frontiers from space to motoring; the
People strand, investigating fascinating aspects of the human body and mind;
The Past, unveiling historical events, places and people; and the Business
strand, highlighting what it takes to stay on top in today’s challenging
business world. BBC Knowledge’s offerings include the latest season of the
British motoring show Top Gear,
the British version of The Apprentice and Ross Kemp on Gangs,
which sees the former EastEnders star
journeying into the underbelly of the world’s most notorious gangs.

Meanwhile, the
preschool-targeted CBeebies, available on Indovision Channel 29, features
series such as Teletubbies,
Tweenies, Charlie and Lola and The Roly Mo Show.

Christine Leo-McKerrow,
BBC Worldwide’s senior VP and general manager of Global Channels Asia-Pacific,
said: “Offering our channels on Indovision’s basic platform and its
soon-to-be-launched TopTV and OKevision platforms reaches the widest possible
Indonesian pay TV audience—over 250,000 homes—adding to the growing
audience for our channels in this region.”

—By Irene Lew