Report: YouTube Accounts for 1 Out of Every 3 Videos Viewed Online

RESTON, March 14: Digital
research firm comScore’s most recent Video Metrix report has revealed that
Google’s video-sharing site YouTube accounted for one-third of the 9.8 billion
videos viewed online in the U.S. during January.

The firm also noted that
the total number of videos viewed in January was down slightly from the more
than 10.1 billion viewed during a record-breaking December 2007.

Google sites once again
ranked as the top U.S. online video property, with nearly 3.4 billion videos
viewed, a 34.3 percent audience share—up 1.7 share points from December.
YouTube accounted for more than 96 percent of all videos viewed from Google sites.

Ranking second is Fox
Interactive Media (FIM), which operates MySpace, with 584 million views (6
percent), followed by Yahoo! sites with 315 million (3.2 percent) and Microsoft
sites with 199 million (2 percent).

According to the
research’s results, more than 139 million U.S. Internet users spent an average
of 206 minutes per person viewing online video in January. This is more than
three-quarters (75.7 percent) of the total U.S. Internet audience. The average
online video duration was 2.9 minutes, and the average viewer consumed 70
videos during the month.

—By Ned Berke