ALL3MEDIA Sells Fifth Gear to Dave

LONDON, February 29: Dave,
UKTV’s male-skewing British contemporary entertainment channel, has acquired
the broadcast rights to the first five seasons of ALL3MEDIA International’s auto series Fifth Gear.

The 40×30-minute package
explores the motoring world with advice about choosing a car, motoring facts
and figures and “shoot-outs”—which pits similarly priced cars against
each other to see which is the best. The series, originally commissioned for
Five, is presented by Quentin Willson, Tiff Needell and Vicki
Butler-Henderson.

“From World Rally Championships to Top Gear, motoring
programming is proving to be incredibly popular with our viewers,” said Dave’s
channel head, Steve North. “Now with Fifth Gear as part of our lineup, Dave
is cementing its position as the destination for four-wheeled entertainment.”

ALL3MEDIA International’s VP of international sales, Liza Thompson,
added, “Fifth Gear is authoritative and unashamedly enthusiastic about
motoring—its humor also makes it appealing to audiences and I’m confident
Dave viewers will love it!”

—By Ned Berke